Without promotion, something terrible happens…nothing!
— P.T. Barnum (Image licensed by Penn Wealth Pub.)
People are always open to good ideas, new solutions, applications which can improve the quality of their lives. As a professional investor, I see companies come along on a weekly basis offering a unique product or service designed to motivate others to act—either by buying the new product or subscribing to the new service. I often think of all the others out there with similar—or even better—offerings but without the promotion needed to get them noticed. That is the simple difference between wild success and…nothing.