…Whatever our undertaking, there are many points at which it will seem to be a daunting task. Unless we have spent a lifetime in a field, there are many points at which the learning curve seems insurmountable. This underscores the importance of using the experience of others to gain incredible leverage in our own lives.
I will use my own current example of social media advertising. I manage money and write financial publications for a living. To get my writings in the hands of more people who could be helped by them, I turned to marketing via a number of social media outlets. At first, the slightest technical challenge—a challenge which could be overcome in three seconds by a seasoned pro—could stymie me for hours, if not days. So, beginning with an earnest search on Amazon specifically and the Internet in general, I began my quest for experts in the field who knew exactly how to create masterful campaigns, from start to finish.
Of course, we must go through the inevitable layers of “snake oil salesmen” willing to make us an expert for big bucks, but the answers we are looking for are out there—generally for free, or the cost of an eBook.
By using the knowledge of others to gain leverage, we not only shorten our own learning/success curve, we also give our psyche a boost. To read about the great failures others faced before mastering their craft, we become aware that our own frustrations have been felt—and dealt with—by many others. We suddenly feel a part of this group; like we have assembled a team of experts ready to help us achieve great success in our field. And that is a powerful tool. Happy learning!
—MSH, Penn Wealth