All warfare is based on deception. Hence, when able to attack, we must seem unable; when using our forces we must seem inactive; when we are near, we must make the enemy believe that we are away; when far away, we must make him believe we are near. Hold out baits to entice the enemy. Feign disorder and crush him.
—Sun Tzu, 544 BC – 496 BC
If you don’t use this advice yourself, at least be cognizant of when it is being used against you.
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Never lend money to someone who must borrow money to pay the interest. — A Swiss banker’s first rule (Image licensed by Penn Wealth)
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