If you are not busy making your own products obsolete, someone else is.
Prior to the 2007 launch of its iPhone, Apple’s iPod was responsible for some 40% of the company’s revenue. Remember how awesome that device was at the time? The amount of songs which it could hold and the sleek design! Virtually overnight, the iPhone made that cash cow obsolete. Steve Jobs wasn’t an easy man to work for, but his ability to force positive change was remarkable. I would recommend Walter Isaacson’s biography, “Steve Jobs,” for any student of business.
—Mike Hazell
