If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.
— Antoine de Saint-Exupéry (Image licensed by Penn Wealth Pub.)
Whether you are the leader of an organization whose job it is to motivate, or a self-employed owner of a small business trying to get others excited about your excellent product or service, the key is to help as many as possible see—and then strongly desire—the exciting vision ahead. Paint the picture for them, then help them get there. That is the path to success; not just for you, but for everyone who shared your vision.