Take the course opposite to custom and you will almost always do well.

—Jean-Jacques Rousseau (1753, by Maurice Quentin de La Tour; Public Domain)
Leaders in their respective fields have never been afraid to question the norm, which almost always opens them up to ridicule and the general forces of groupthink. By unabashedly exploring new avenues, however, they become the pioneers who ultimately lead us to a brighter tomorrow. Analyze your industry or the focus of your passion without the shackles of custom, and forge a new path forward. Create a new “normal” for the world.
—Mike Hazell, Penn Wealth